Company
Diageo plc - Company Overview Company Name Diageo plc Founded December 17, 1997 Headquarters London, England, United Kingdom Industry Beverages / Spirits and Alcoholic Beverages Company Type Public limited company (LSE: DGE, NYSE: DEO) Key Products & Brand Portfolio Diageo is the world's largest spirits company by volume and revenue,...
The new company was named **Diageo**, a name created by brand consultancy Wolff Olins. The name combines: - Latin **"dia"** meaning "day" - Greek **"geo"** meaning "world" Together suggesting "everyday, everywhere" - reflecting the company's ambition for global daily presence.
Diageo - Major Business Developments, Expansions & Acquisitions Seagram Spirits and Wine (2001) Value: $8.15 billion (joint acquisition with Pernod Ricard) Significance: Acquired major brands including Captain Morgan, Crown Royal, and Seagram's VO Impact: Solidified Diageo's position as...
**Product Line Expansion:** - **Original No. 21:** Triple-distilled, 10-times filtered - **Flavor Portfolio:** Over 20 flavors including Green Apple, Raspberry, Vanilla - **Smirnoff Ice:** Ready-to-drink malt beverage - **Smirnoff Zero Sugar:** Health-conscious variant - **Smirnoff...
Diageo - Financial Performance Post-Seagram integration Pre-pandemic peak COVID-19 impact Revenue by Category (2024) Johnnie Walker, Crown Royal Smirnoff, Ketel One, Cîroc Don Julio, Casamigos Ready-to-drink, non-alcoholic Revenue by Region (2024) Strong growth (India, China) 2024...
Together suggesting
— Diageo - Origins and Early History
Society 2030: Spirit of Progress
— Diageo - Major Business Developments, Expansions & Acquisitions
management system - Strong focus on premiumization - Purpose-driven leadership - Investment in marketing capabilities **Strategic Priorities:** 1. Premiumization of portfolio 2. Emerging market expansion (especially India via USL) 3. Digital transformation 4. Sustainability integration (
— Diageo - Leadership History & Management Philosophy
) **Major Moves:** - Completed United Spirits acquisition in India - Acquired Casamigos tequila - Launched
— Diageo - Leadership History & Management Philosophy
sustainability plan - Navigated COVID-19 pandemic recovery **Quote:**
— Diageo - Leadership History & Management Philosophy
| Year | Title | Role/Impact | Type |
|---|---|---|---|
| 1997 | Company Name | Business | |
| 1997 | Founded | Business | |
| 2017 | Other Notable Brands | Business | |
| 2025 | Non-Alcoholic Expansion | Business | |
| 1997 | The Merger That Created a Giant | Business | |
| 1759 | Guinness plc | Business |